Evaluating the Effect of Total Quality Management Practices on Business Performance: A Study of Manufacturing Firms of Pakistan

The present study has evaluated the effect of TQM practices on business performance of manufacturing firms in Pakistan. A sample of 65 managers working in the quality assurance department was taken from these manufacturing firms and their responses were collected using a structured questionnaire. Descriptive statistics were used to demonstrate the effect of different levels of TQM practices on business performance in terms of financial performance, product quality performance, customer satisfaction. The study had also considered organizational level variables like size of firm, year of existence, top management commitment as moderating variables, the results have shown that TQM was implemented only at the first three levels i.e. quality control ,quality assurance and continuous improvement in the selected firms and that top management commitment is the most important variable effecting on TQM implementation which then directly effect on business performance in these manufacturing firms.